Revenue Management and Evaluate the Strategies

Question: Discuss about the Revenue Management and Evaluate the Strategies. Answer: Introduction The revenue management strategies are those strategies which are developed and decided by management for earning revenue and growth of the organization. These strategies focus on the performance of the company and expectations of customers from the company. The strategies can be of different types having their separate objectives. Every strategy applied to serve different groups of customers with different expectation of them having diverse objectives. For instance, Market Segmentation which basically helps in knowing the purpose of a hotel, Historical Booking variation which shows for what purpose hotel was used as per individual booking or when its vacant, Demand Forecast for the forecast of usage of the hotel and Unrestricted Demand, which basically refers to the demand of the hotel without having spare capacity. Company/ Organization The company, which is under consideration is Sydney Harbour Marriott Hotel at Circular Quay, a chain of Marriott Hotels present worldwide. The hotel is situated near renowned locations of Sydney, such as an opera house and Harbour Bridge. These locations are famous as tourist destinations and attract many tourists from different countries. It is near to these prominent locations which can help the tourists to visit these places on their own and manage by walking a few miles. Having these destinations within reach provides facility of different experience shopping on Pitt Street. There are other advantages as well, which is available inside the hotel such as smart rooms, luxury facilities, fitness center, indoor pool, Harbour view and dining. This 15000 sq ft versatile hotel provides every facility with the best of customer. Revenue Management Strategy: Meaning Role The Revenue Management Strategy refers to the strategy of managing revenue for growth of the organization. This strategy comes from the techniques of revenue management, which are known as yield management. The purpose of using this strategy is to predict consumer demand with regulating inventory and price availability in order to enhance the yield growth. It is planning and deciding on the things in advance rather than stipulated time limit. This approach keeps the management proactive than non- reactive. This helps the management and manager in collecting the informations about the resources and market resources which keeps them proactive rather than non- reactive. The strategy serves the need of organization by deciding in advance, what should be the price during low or high periods. This concept is basically divided into three approaches Market Segmentation, Procedure and Forecasting. It includes further factors which are taken into due-consideration while making the revenue mana gement strategy is shown in the below figure. Nowadays, it is used by every industry and organizations in evaluating their current strategies with their goal. This strategy is examined with relevance to hotel management that for what purposes and where it is used. In hotel management, revenue management strategies are made by evaluating: Customers Pricing History or background Competition Channel Analysis Events These factors are considered in making any kind of revenue management strategy. Any strategy starts with the role of handling all the strategies or in other words person who took charge from initiative to achieve an aim. The manager is essentially required for setting revenue management strategy that is going to place. With the help of the manger, different strategies will carry discussions with another group of people in management on different techniques of revenue management that are: Market Segmentation This part of hotel revenue management help in deciding the particular market or it helps in the target market. This segmentation divides the purpose for what to be used that is leisure or official. After finalizing the purpose, the way of choosing a customer visit as a vacation or business decided via room booking. If room booked for individual in the middle of the week than it is for the business or if in the weekend for a double room, then its for leisure. This segmentation is served in identifying: Total revenue per room per client, Booking cancellation percentage, Number of days stay, Advance booking duration. With the help of the above identification ways, there are smaller ways of knowing customer preferences of booking or coming into the hotel. (INc., 2016). Historical Booking Historical booking refers to booking of hotel yearly in different seasons. The historical booking helps in knowing the customers coming in different weathers that is in summer or winter. The reasons of not approachable by the customers should be made clear by gathering the data. The data represent what is affecting the sales of hotel that can price or any other reasons. This helps in deciding resources required or things need to be taken care of, so that any negative effect can be avoided. Unrestricted Demand Unrestricted demand refers to the situation when demand exceeds the supply of customers. In other words, demand of hotel is at such rate that exceeds the availability of the hotel. This situation occurs at peak time when tourists are on vacations at a higher level than normal. This constrained help manger know the rate at which the last room was given on the recorded date with the number of stay. From the competitors, it can know when they are fully reserved or selling at rates that can affect the hotel occupancy (Weaver, 2007). This helps in evaluation of occupancy rate when it is under or beyond 100%. Self Comparing The hotel should self-compare itself with what are they providing with the cost allocated. There should not be any difference between cost and quality of goods provided by the hotel. Any negative differentiation can affect the image of hotel by comparing with the other hotels. Segmentation Strategies The Segmentation strategies refer to strategies that are made by dividing the market into different heads or segments. The segments contain different approaches by creating sub-divisions of the market or population that are: These heads are for considering sub-divisions of market targeted for hotel revenue strategy. As explained further, Firstly, the Geographic Segment refers to the segment what considers the location of the hotel or its surroundings that act as advantage by providing location nearby preferred. As the Sydney Harbour Marriott hotel is at circular quay that is surrounded with most famous tourist destinations known worldwide that are Harbour Bridge, Sydney Opera House, Harbour Beach or Pitt Street and more (Lorette, 2015). There is walking distance between this places and hotel that add bonus point for preference of hotel. Secondly, the Demographic Segment is the segment that divides market into different parts are gender, age, income, family status that is single or married, society groups that can be activists or university group. With the help of historical data, manager check what age group or family been to hotel at what amount of stay with their purpose of visit. This can help them decide promotions for further improvements in encouraging tourists to people. It can also help in deciding their resources for dining that can serve as extra point (WIT Team, 2016). Thirdly, the Behavioral Segment is segment which concentrates on the behaviour of customers who been to the hotel or outside by asking their preferences. This can help in understanding needs of client by knowing their behaviour regarding products they used. Manager should decide in advance what products to provide at cost or freebies by gathering information about satisfaction they get. For example, in the chains of Marriott hotel as hair d ryer is free to use. In the same way same some additional eatables like either biscuits, two cup of tea or breakfast is provided free of cost. These segment serve as the customer based understanding and pro-active strategy by collecting information of outside and previous in-house hotel experiences(Hanlon, 2013). These can be attained by the way of questionarrie and feedback during post tourists/guests stay. Competitor Analysis Competitor Analysis refers to the understanding and assessment by comparing in-house with competitors client base and services of the hotel. The purpose of this comparison is to know the difference where hotel is lacking in providing services to the customers and where does the hotel stand in the market. This can be improved with the help of strategies mentioned above. There should be consideration of comparison between the promotional offers, pricing strategy, marketing activities and customer feedback on social networking sites as well. These can help in competing with other hotels by making things better and strategies accordingly. Demand Forecasting Demand forecasting is the forecasting of demand of existing sales of the organization. Forecasting refers to the prediction of the future, based on the information related to historical data and growing/declining demand of the organization. It helps in hotel business by planning expected occupancy rate as compared to the past records or the information gathered. This is very useful for hotel business as they are sensitive to the situations and any unexpected circumstance can led to reduce in demand. There are different approaches as per author Joel Dean for forecasting of demand for hotel, which is: Growth Curve Approach Under this, the rate of growth and capable demand for the hotel is forecasted with the information of past records. With the help of this, occupancy rate can be expected from the past information which may help in settling the price of room according to purposes (Nitisha, 2015). Opinion Poll Approach This approach helps in forecasting by knowing the opinion of customers directly through their previous feedbacks taken or through other sources. Vicarious Approach With this approach, the experiences of customers with the services of hotel can be depicted in informal way through specialized person survey who deals in judging consumer needs, their preferences and tastes (Chand, 2015). Channel Analysis The purpose of channel analysis is to find suitable channels for promotion of the services of the hotel. The analysis helps in gathering knowledge about the impact of services provided by hotel on its growth and revenue. This analysis is helpful in gathering knowledge about the hotel that is: Consumer Preferences Analysis of associated direct and indirect cost (Sites Path, 2016). Advertising and promotional budget within hospitality Review of current techniques in setting the strategy such as pricing strategy, right inventory management and effective revenue management. There are different types of channel which may be used in assessing the promotion and encouraging them for using their services. For an instance, it can be done through social networking sites by creating page on facebook, a separate website for Sydney Harbor Marriott Hotel at Circular Quay and promotion can also be done through customers with the help of recording their number and sending emails for updating them on various gala events, linked with dealers of tourism sector or can be directly or indirectly contacted online (Fontelera, 2016). Conclusion To conclude every possible step which is possible, has been taken for managing the revenue and growth of the hotel. In this, mainly every factor which basically contributes in deciding the strategy and competitor role have been taken under consideration to cover up the areas in which hotel is operating so far. This is helpful only with the initiative of manager and with the support of management in deciding strategies with the help of informations gathered. Recommendations After gathering all the above information and analysis, the hotel is required to work for enhancing their revenue with each passing day by covering attributes mentioned above. For this, the hotel has to use some tactics which are written below: Draw/Lottery Scheme This scheme can help clients in knowing better about the hotel by taking participation. These schemes can be of different types with different considerations. For example, a lucky draw for newly married couple by providing something like 1 day night stay free which normally costs around $285, some free dining during festive season can be offered which helps in inviting new customers (Resorts, 2014). Social Media Engagement This can help in promoting the hotel services by updating about the hotel and services provided by them which can act as awareness for the customers. The social media engagement tool can help the hotel in staying among the customers which can help to identify about their changing demand. For example, leisure activities can be shown via pictures through facebook or instagram or dedicated page of hotel service providers, i.e expedia or tripadvisor. With the help of these, social media feedback can be depicted easily regarding their wishes and their experiences during stay(Expedia, 2016). Targeted Ad The ad is one of the oldest ways of spreading the information about the hotel which may differentiate from others. The target ad can play an important role by helping them know what hotel can serve for them and how they are different from other hotel. For example, Beautiful hall of hotel can be shown for different purposes such as a creative and attracted one for wedding and a sophisticated one for business purpose. Promotional offers These kind of offers help the hotel in covering their expenditure at the low time or at the time of fall in occupancy rate due to change in the season. The promotional offers helps in bringing more client by offering things at below their cost. Bibliography Chand, S. (2015). Demand Forecasting: Its Meaning, Types, Techniques and Method | Economics. Demand Forecasting: Its Meaning, Types, Techniques and Method | Economics. Retrieved from https://www.yourarticlelibrary.com/economics/demand-forecasting-its-meaning-types-techniques-and-method-economics/28607/ Expedia, I. (2016). Sydney Harbour Marriott Hotel at Circular Quay. Retrieved from https://www.expedia.com.au: https://www.expedia.com.au/Sydney-Hotels-Sydney-Harbour-Marriott-Hotel-At-Circular-Quay.h18811.Hotel-Information?rfrr=Redirect.From.www.expedia.com%2FSydney-Hotels-Sydney-Harbour-Marriott-Hotel-At-Circular-Quay.h18811.Hotel-Information Fontelera, J. (2016). Distribution Channels and Marketing Analysis. Distribution Channels and Marketing Analysis. Retrieved from https://smallbusiness.chron.com/distribution-channels-marketing-analysis-60985.html Hanlon, A. (2013, December 17). The Segmentation, Targeting and Positioning model. The Segmentation, Targeting and Positioning model. Retrieved from https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ INc., M. I. (2016). Enjoy Sydney's top attractions from our Circular Quay hotel. Retrieved from https://www.marriott.com: https://www.marriott.com/hotels/local-things-to-do/sydmc-sydney-harbour-marriott-hotel-at-circular-quay/ Lorette, K. (2015). Customer Segmentation Strategies. Customer Segmentation Strategies. Retrieved from https://smallbusiness.chron.com/customer-segmentation-strategies-4007.html Nitisha. (2015). Demand Forecasting: Concept, Significance, Objectives and Factors. Demand Forecasting: Concept, Significance, Objectives and Factors. Retrieved from https://www.economicsdiscussion.net/demand-forecasting/demand-forecasting-concept-significance-objectives-and-factors/3557 Resorts, M. H. (2014). Sydney Harbour Marriott Hotel at Circular Quay. Retrieved from https://www.bestvenues.com.au/Venues/FunctionMenu/841_3.pdf Sites Path. (2016). Channel analysis. Channel analysis. Retrieved from https://sites.path.org/commercializationtoolkit/ct/landscape/market-research/channel-analysis/ Weaver, J. (2007). Segmentation strategies. Segmentation strategies. Retrieved from https://media3.bournemouth.ac.uk/marketing/07segmentation/04strategies.html WIT Team. (2016, February 22). Predictions and challanges for the hotel industry. Predictions and challanges for the hotel industry. Retrieved from https://www.webintravel.com/predictions-and-challenges-for-the-hotel-industry-an-analysis-from-booklogic/

Ontella free essay sample

Ontela is headquartered in Seattle and is backed by Steamboat Ventures, Hunt Ventures, Voyager Capital, and Oak Investment Partners. In the given case, Ontela needs to find a segment of customers to which it could target its new Pic deck technology. By choosing a particular segment, it could then develop its marketing strategy appropriately. They also needed to identify which particular segment offered the best opportunity for higher sales and thus increasing average revenue per user (ARPU). As the industry for mobile and wireless technology has grown over the previous years, particularly the data service technology which has seen an exponential growth, Ontela’s director Joe Levy sees an opportunity in which he needs to deliver a solid value proposition to the mobile wireless carriers. Keeping the opportunity in mind segmentation research has been done and three major Customer personas have been identified namely: Persona 1: Sarah, the Parent. Persona2: Steve, the young Professional. We will write a custom essay sample on Ontella or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Persona3: Regina, the Teen. The clusters also have fair amount of purchasing power, cluster 3 being an exception to that, but their awareness compensates for it. b) Substantial: The three clusters together have a share of 59% and all are ready to pay the average price or a price more than that. c) Accessible: These segments are highly tech-savvy. Hence, reaching out to them through different media like social networking sites, magazines etc would be easier. Furthermore, all of them are mobile users therefore, telemarketing through service providers is also a good option. d) Differentiable: The segments have different criteria for choosing a service. Also, their age differentiates them. e) Actionable: The clusters would respond to a comprehensive marketing plan. Question 5) Develop a positioning statement for your selected target customer(s) that defines the key benefits of the PicDeck service and how the service is differentiated from the alternatives that customers might consider. Answer: We need to concentrate on the fact that PicDeck is a unique kind of cell phone service which offers exclusive rights for people who value their memories captured in their cell phones and enjoys sharing with family and friends. An innovative service for those who look for new technologies and services. Gives freedom to a person from a manual, time-consuming process of transferring photos from phone. PicDeck promises to provide an easy and automatic transfer of photos to the desktop or sharing on the social media or through emails with no click and at the best price. Question 6) Develop a positioning statement for wireless carriers that Ontella can use to communicate the value of the PicDeck service for wireless carriers. Answer: Ontella’s PicDeck provides an innovative and premium solution to wireless carriers which are looking out for new and innovative ways to bring the value to their subscribers and attract new customer base by offering attractive and superior services. It is a trendy and new value-add cell phone service which allows your customers to share pictures on social media, automatically transfer photos to their desktops wirelessly with no click, It promises you a differentiated market position by enhancing the customer base and average revenue per user.

Free Essays on The Outsider

THE CHARACTERS Â · MEURSAULT Meursault, the main character and the narrator of the story, is a 30-year-old shipping clerk who lives an ordinary day-to-day existence. We see him as a son (at his mother's funeral); as a friend; as a solitary creature pursuing simple experiences from moment to moment; and as a prisoner, first on trial, then awaiting execution. Physical sensations of sun and wind and physical activities such as swimming or running mean a great deal to him. Larger experiences in his life- the death of his mother, a chance for marriage, and a change in job- mean relatively little. We learn almost nothing about his past, though he is a curiously candid person, speaking of experiences in the present that most of us, if we felt them, might keep silent about. He has a detached attitude toward other people. This annoys most people, but some are attracted to him because of his silence and his habit of not offering judgments. The central event in his life, at least as far as it influences others, is killing an Arab. His most intense experience, however, is his attack on a chaplain while in prison. Many readers see Meursault as a hero and as a martyr for the truth. He refuses to disguise his feelings and by doing so threatens society. He accepts death for the sake of truth rather than play society's games and conform to what he sees as society's illusions, lies, and hypocrisies. At the same time, he doesn't judge other people but attempts to understand why they act and say the things they do. Some readers note, however, that Meursault occasionally compromises his loyalty to the truth, for example, by writing a letter to Raymond Sintes's girlfriend. He also lies to the police to win Raymond's release after he has beaten the girl. Other readers see Meursault's feelings as callous, not heroic. For instance, when Raymond is beating an Arab girl, Meursault refuses to send for the police because he dislikes them. His feelings take ... Free Essays on The Outsider Free Essays on The Outsider THE CHARACTERS Â · MEURSAULT Meursault, the main character and the narrator of the story, is a 30-year-old shipping clerk who lives an ordinary day-to-day existence. We see him as a son (at his mother's funeral); as a friend; as a solitary creature pursuing simple experiences from moment to moment; and as a prisoner, first on trial, then awaiting execution. Physical sensations of sun and wind and physical activities such as swimming or running mean a great deal to him. Larger experiences in his life- the death of his mother, a chance for marriage, and a change in job- mean relatively little. We learn almost nothing about his past, though he is a curiously candid person, speaking of experiences in the present that most of us, if we felt them, might keep silent about. He has a detached attitude toward other people. This annoys most people, but some are attracted to him because of his silence and his habit of not offering judgments. The central event in his life, at least as far as it influences others, is killing an Arab. His most intense experience, however, is his attack on a chaplain while in prison. Many readers see Meursault as a hero and as a martyr for the truth. He refuses to disguise his feelings and by doing so threatens society. He accepts death for the sake of truth rather than play society's games and conform to what he sees as society's illusions, lies, and hypocrisies. At the same time, he doesn't judge other people but attempts to understand why they act and say the things they do. Some readers note, however, that Meursault occasionally compromises his loyalty to the truth, for example, by writing a letter to Raymond Sintes's girlfriend. He also lies to the police to win Raymond's release after he has beaten the girl. Other readers see Meursault's feelings as callous, not heroic. For instance, when Raymond is beating an Arab girl, Meursault refuses to send for the police because he dislikes them. His feelings take ...

Biography of Barack Obama, 44th U.S. President

Biography of Barack Obama, 44th U.S. President Barack Obama (born August 4, 1961) is an American politician who served as the 44th president of the United States, the first African-American to do so. Prior to that, he was a civil rights lawyer, constitutional law professor, and U.S. senator from Illinois. As president, Obama oversaw the passage of several notable pieces of legislation, including the Affordable Care Act (also known as Obamacare) and the American Recovery and Reinvestment Act of 2009. Fast Facts: Barack Obama Known For: Obama was the 44th president of the United States.Born: August 4, 1961 in Honolulu, HawaiiParents: Barack Obama Sr. and Ann DunhamEducation: Occidental College, Columbia University (B.A.), Harvard University (J.D.)Awards and Honors: Nobel Peace PrizeSpouse: Michelle Robinson Obama (m. 1992)Children: Malia, Sasha Early Life Barack Obama was born on August 4, 1961, in Honolulu, Hawaii, to a white mother and a black father. His mother Ann Dunham was an anthropologist, and his father Barack Obama Sr. was an economist. They met while studying at the University of Hawaii. The couple divorced in 1964 and Obama Sr. returned to his native Kenya to work for the government. He rarely saw his son after this separation. In 1967, Barack Obama moved with his mother to Jakarta, where he lived for four years. At the age of 10, he returned to Hawaii to be raised by his maternal grandparents while his mother completed fieldwork in Indonesia. After finishing high school, Obama went on to study at Occidental College, where he gave his first public speech- a call for the school to divest from South Africa in protest of the countrys system of apartheid. In 1981, Obama transferred to Columbia University, where he graduated with a degree in political science and English literature. In 1988, Obama began studying at Harvard Law School. He became the first black president of the Harvard Law Review and spent his summers working at law firms in Chicago. He graduated magna cum laude in 1991. Marriage Obama married Michelle LaVaughn Robinson- a lawyer from Chicago he met while he was working in the city- on October 3, 1992. Together they have two children, Malia and Sasha. In her 2018 memoir Becoming, Michelle Obama described their marriage as a full-on merger, a reconfiguring of two lives into one, with the well-being of a family taking precedence over any one agenda or goal.† Barack supported Michelle when she chose to leave private law for public service, and she supported him when he decided to enter politics. Career Before Politics Upon graduating from Columbia University, Barack Obama worked at Business International Corporation and then at the New York Public Interest Research Group, a non-partisan political organization. He then moved to Chicago and became director of the Developing Communities Project. After law school, Obama wrote his memoir, Dreams from My Father, which was widely acclaimed by critics and other writers, including Nobel Prize winner Toni Morrison. Obama worked as a community organizer and taught constitutional law at the University of Chicago Law School for 12 years. He also worked as a lawyer during this same period. In 1996, Obama made his foray into political life as a member of the Illinois State Senate. He supported bipartisan efforts to improve healthcare and increase tax credits for childcare. Obama was reelected to the State Senate in 1998 and again in 2002. U.S. Senate In 2004, Obama launched a campaign for U.S. Senate. He positioned himself as a progressive and an opponent of the Iraq War. Obama won a decisive victory in November with 70% of the vote and was sworn in as a U.S. senator in January 2005. As a senator, Obama served on five committees and chaired the European Affairs subcommittee. He sponsored legislation to expand Pell grants, provide support for victims of Hurricane Katrina, improve the safety of consumer products, and reduce homelessness among veterans. By now, Obama was a national figure and a rising star in the Democratic Party, having delivered the keynote address at the 2004 Democratic National Convention. In 2006, Obama released his second book, The Audacity of Hope, which became a New York Times bestseller. 2008 Election Obama began his run for U.S. president in February 2007. He was nominated after a very close primary race against key opponent Hillary Clinton, the wife of former president Bill Clinton. Obama chose Delaware Sen. Joe Biden to be his running mate. The two campaigned on a platform of hope and change; Obama made ending the Iraq War and passing healthcare reform his primary issues. His campaign was notable for its digital strategy and fundraising efforts. With support from small donors and activists across the nation, the campaign raised a record $750 million. Obamas main opponent in the presidential race was Republican Sen. John McCain. In the end, Obama won 365 electoral votes and 52.9% of the popular vote. First Term Within the first 100 days of his presidency, Obama signed the American Recovery and Reinvestment Act of 2009, a piece of legislation designed to address the worst effects of the Great Recession. The Recovery Act was a stimulus package that injected about $800 billion into the economy through tax incentives for individuals and businesses, infrastructure investment, aid for low-income workers, and scientific research. Leading economists broadly agreed that this stimulus spending helped reduce unemployment and avert further economic challenges. Obamas signature achievement- the Patient Protection and Affordable Care Act (also known as Obamacare)- was passed on March 23, 2010. The legislation was designed to ensure that all Americans have access to affordable health insurance by subsidizing those who meet certain income requirements. At the time of its passage, the bill was quite controversial. In fact, it was even taken before the Supreme Court, which ruled in 2012 that it was not unconstitutional. By the end of 2010, Obama had also added two new judges to the Supreme Court- Sonia Sotomayor, who was confirmed on August 6, 2009, and Elena Kagan, who was confirmed on August 5, 2010. Both are members of the courts liberal wing. On May 1, 2011, Osama Bin Laden, the mastermind of the September 11, 2001, terror attacks, was killed during a Navy SEAL raid in Pakistan. This was a major victory for Obama, winning him praise across party lines. The death of bin Laden marks the most significant achievement to date in our nation’s effort to defeat al Qaeda, Obama said in a public address to the nation. Today’s achievement is a testament to the greatness of our country and the determination of the American people. 2012 Reelection Obama launched his campaign for reelection in 2011. His main challenger  was Republican Mitt Romney, a former governor of Massachusetts. To make use of growing social networks like Facebook and Twitter, the Obama campaign hired a team of tech workers to build digital campaign tools. The election centered on domestic issues, including healthcare and Social Security, and in many ways was a referendum on the Obama administrations response to the Great Recession. In November 2012, Obama defeated Romney with 332 electoral votes and 51.1% of the popular vote. Obama called the victory a vote for action, not politics as usual, and promised to work on bipartisan proposals to improve the American economy. Second Term During his second term as president, Obama focused on new challenges facing the country. In 2013, he organized a group to begin negotiations with Iran. An agreement was reached in 2015 in which the United States would lift sanctions and steps would be taken to prevent Iran from acquiring nuclear weapons. Following the mass shooting at Sandy Hook Elementary School in December 2012, Obama signed a series of executive orders designed to reduce gun violence. He also voiced support for more comprehensive background checks and a ban on assault weapons. In a press conference at the White House, Obama said, If there is even one thing we can do to reduce this violence, if there is even one life that can be saved, then weve got an obligation to try. In June 2015, the U.S. Supreme Court ruled in Obergefell v. Hodges that same-sex marriage was protected by the equal protection clause of the Fourteenth Amendment. This was a major milestone in the fight for LGBTQ rights. Obama called the ruling a victory for America. In July 2013, Obama announced that the United States had negotiated plans to restore diplomatic relations with Cuba. The following year, he became the first American president to visit the country since Calvin Coolidge did so in 1928. The shift in U.S.-Cuba relations- dubbed the Cuban thaw- was met with approval by many political leaders around the world. Legacy Obama is the first African-American to not only be nominated by a major political party but also to win the presidency of the United States. He ran as an agent of change. His true impact and the significance of his presidency will not be determined for many years to come. Sources Obama, Barack.  Dreams from My Father: A Story of Race and Inheritance. Canongate, 2016.Obama, Michelle. Becoming. Crown Publishing Group, 2018.Remnick, David.  The Bridge: The Life and Rise of Barack Obama. Vintage Books, 2011.

Britain's relationship with European Union Essay

Britain's relationship with European Union - Essay Example However as Schmidt suggests the problems of Britain in adapting to European policies are not related with the EU changes in government practice or EU related changes in the policies of the EU nations although these changes seem to have been significant for these countries and have affected politics, governance and decision making. However the fact that Britain has problems adjusting to EU changes could be related to the fact that the EU policy changes have never been justified or explained within the context of discourse on EU policies or EU law (Schmidt, 2006). Schmidt points out that France had greater changes in policies and practices and greater challenges to ideas than Britain although in cases of Germany and Italy there haven't been too many significant changes due to EU policies. Thus Britain's adjustment problems with EU policies should be comparatively less than France but more than certain other nations. Baker (2005) studied on the enlargement and expansion of the European Union to its membership of 25 as also the agreement on the EU constitution and elections of the EP. These events occurred in 2004. Baker focuses on the fact that the Blair government emphasises on helping to promote better relationships between the US and the EU and although this constrained the EU policy for Britain, the fact that Blair had some support for EU policy was a tool to influence the British public which is obviously more pro Europe rather than pro America. Within the British parliament, Britain's policies on the EU and its policies towards America seem to have contradictory implications and in certain cases spark intra party and inter party disputes (Schmidt, 2006; Baker 2005). Political analysts have argued that despite Britain's apparent closeness to the United States in recent times especially during the Iraq war; historically Britain has been much closer to Europe than to America. Although it was widely speculated that Britain's membership in the EEC could lead to a complete breakdown in its relationship with America, 30 years now, this may not have really happened. In fact the question of Britain's relationship with America is not so much under speculation or doubt as Britain's ambiguous relationship with the European Union. Britain unsuccessfully applied for membership within the EEC in 1961 but within the context of major controversies and the fact that the UK had a special relationship with the US in terms of sharing nuclear weapons. However despite Britain's reluctant approach to the concept of the European Union, Britain joined as a member of the EEC in the 1970s. The election of the Labour party in 1997 led to a more euro friendly approach of government although Blair also seems to emphasise on UK as acting as some sort of bridge between the EU and the US. The 1997 Amsterdam treaty helped Britain maintain its own border controls and despite its membership into the EEC, Britain seems to have stayed away from the crux of EU policies and approaches giving rise to speculations on whether Britain's relationship with EU will ever be resolved and whether Britain could ever be fully integrated within the European Union. The remark made by Ernest Bevin, who was the Labour Foreign secretary in 1949: "our

Narrative about painting The Scream Essay Example | Topics and Well Written Essays - 750 words

Narrative about painting The Scream - Essay Example The essay "Narrative about painting The Scream" focuses on the discussion of the painting "The Scream". Answers- that was what O’ Neill was looking for in this day. Walking to office, he remembered his call for visual proof from the detective. The detective had assured him that it would be provided. There was no need to look for the veracity of his claims of course. Adultery was the norm, he had said. That day, he met Charles at the office and gave him a long hard look. The thought of this man, who was his junior in the office being with his wife, filled him with white hot rage. He kept telling himself that it was just a matter of a few more hours when the entire truth would unfold before everyone’s eyes. He would then revel in his triumph and reveal to everybody how he had been correct. They would have the satisfaction of telling him that they had always warned him of the match. They had told him that she was never from the same social position that he was in and would not understand the realities of his cultural position. She had proved herself and the others through this action of hers. If it had not been for Isaac, he would have been left in a quandary where he would have found himself unable to pick up the shards of his life together. Delinda was at the gate, waiting for O’ Neill as usual. This was the way things were since the day they had gotten married. She would return early and wait for him to the gate of their house and they would go in together. Today, she felt he was absent-minded over something.

Childhood and Young People Essay Example for Free

Childhood and Young People Essay Describe ways in which discrimination may deliberately or inadvertently occur in work? The ways in work that this would occur would be if you have a policy where you will employ anyone without discrimination but without having disabled access that would be inadvertently. Describe the sorts of behaviour problems that should be referred to other and to whom these should be referred? The sorts of behaviour problems that should be referred are if a problem keeps re-occurring such as hitting, biting, and swearing. This should be referred to your manager and then that’s for the manager to take further or not. Describe the different transitions children and young people may experience? There are different transitions that children and young people may go through can be planned for such as moving to a primary school but the transitions that you cant plan for will be a sudden death in the family which this could be traumatic for the child. Explain how to give adult support for each of the transitions? The most important part of giving adult support to a child when going through these transitions would just letting the child know that there is someone for them to rely on. Explain how a work setting can encourage children and young people’s positive behaviour? Depending on the age of the child the encouragement doesn’t really change for example 1-2 year old you would distract the child if they aren’t displaying good behaviour and then praise them while keeping calm and patient and make sure you stay being a good role model. For a 3-4 year old you would praise and encourage the child and then next explain while keeping patient and then supervise the child and then make sure that you continue to be a role model. Reflect on own role in promoting positive behaviour? In my role I think promoting positive behaviour is important so you build a bond with that child so when they do go through a stage of bad behaviour they respect you and listen to you when you guiding them in the right direction. Also praise is the most important when promoting positive behaviour this would be a case of reverse physiology. Review effectiveness of own contribution to the assessment of the development needs of a child or young person? Review effectiveness of own role in supporting the child or young persons development? Identify changes that can be made to own practice in supporting child and young person development? Outline own role and responsibilities in the event of a child or young person requiring urgent medical attention? When a child needs urgent medical attention the first thing that you should do is find out how bad the injury in to determine what you need to do to help the child then you need to react and provide first aid on the child if more serious ring for an ambulance. Then next monitor the child for further re-occurring effects, this is mainly for a head injury. Then you will need to record the injury and what happened and what first aid you carried out on the child. Outline procedures for infection control in own work setting? The procedures that we have in place in the work setting are cleaning charts and professionals that come in and check over the setting to make sure that it is clean. Also we make sure the toys are clean for the children to play with to reduce infection and cleaning the nursery every night. Also if there is a spill of any kind such as blood or sick, we have different coloured buckets to clean it up to reduce contamination. If you were to be in the kitchen we use different coloured chopping boards to stop the risk of cross contamination which could lead to infection. Explain how the procedures of the work setting protect both children and young people and practitioners? This protects everyone in the setting from infection such as illness for example the common cold. This protects everyone because the cleaner the better, if the rooms were never cleaned or tidied that’s how infection would built because when you clean you kill any type of infection. Describe what is meant by a positive environment? A positive environment would be where staff and children are happy at all times, where everyone gets on well and keeps the setting positive. Making sure that the children have enough the play with both indoor and outdoor to keep them happy, when there is enough space for the children to play it keeps them positive. Although we need to make sure that the setting is fun and attractive it needs to be safe and secure. Identify regulatory requirements that underpin a positive environment for children and young people? The regulatory requirements that underpin a positive environment for children must be safe to work in, so this is why there are ratio’s to children to staff. Also yearly Ofsted will visit the setting to make sure you are sticking to these requirements, a few examples would be the heating, making sure it’s always at the right temperature which is 15-18 degrees or for babies 20-22. Another would be radiators and pipes to be covered and smoke alarms fitted in the setting and making sure that emergency equipment is always available. Explain how to effectively care for children and young people’s skin, teeth and hair? It is always important that children’s skin teeth and hair is looked after. Skin – children are encouraged to wash hands after using the toilet or before they, also as they get older they should be encouraged to wash their own bodies when they wake up and before they go to bed for example letting the child have their own flannel will encourage this.